NOA Society - The Frieze Experience
The Beginning of Something Rare
NOA Society launches its founding Los Angeles chapter — a curated community where world-class Builders, Artisans, and Thinkers collide across disciplines to forge relationships that go beyond the surface and into what actually matters. This is our first gathering. The room has been deliberately composed. You are in it for a reason.
The Evening
Most events ask you to watch. This one asks you to participate.
NOA dissects human experience through cross-domain examination—placing one person's mastery at the center and inviting every perspective in the room to engage directly with it. This is not a performance you observe. It is a conversation you shape.
This gathering falls during Frieze Art Week — a moment when Los Angeles immerses itself in visual mastery. We chose to subvert that expectation. While the city looks at art, we'll listen to it. Two Grammy-recognized artists — Lili Haydn and Paul Cantelon — will serve as the evening's spotlight lens, bringing the depth of audio mastery into a room primed for a different kind of seeing. Their craft, their decisions, and the edges of their creative lives will be opened to the room. You won't sit quietly. You will be part of the motion — drawing from your own mastery to challenge, reframe, and discover what no single lens can see alone.
This is the NOA Foundational Experience. It is designed to leave a mark.
The Program
6:30 – 7:30 PM The Foundational Experience An intimate, facilitated discourse with Lili Haydn and Paul Cantelon at the center. Every voice in the room participates. No spectators. No panels. A living conversation across disciplines.
7:30 – 9:30 PM Cocktail Hour & Live Performance The conversation gives way to connection. Drinks, dialogue, and a live musical performance by the evening's featured artists — an extension of the intimacy built in the room.
Featured Artists
Lili Haydn Grammy-recognized violinist, vocalist, and composer whose work spans orchestral performance, film scoring, and genre-defying collaboration. Her artistry sits at the intersection of classical rigor and raw emotional expression—exactly the kind of mastery that reveals new patterns when examined from multiple perspectives.
Paul Cantelon Grammy-recognized composer, multi-instrumentalist, and film scorer whose work bridges classical composition with contemporary storytelling. From concert halls to cinema, his career is a study in how creative mastery translates across contexts — and what emerges when disciplines collide.
In Partnership With
Ann Priftis — NOA Curator A 30-year veteran of the fine art world, CEO of a seven-gallery contemporary art enterprise, and principal of CP/Art, a full-service advisory specializing in blue-chip acquisition, collection management, and family office counsel. A sought-after keynote speaker and published author, Ann is a trusted advisor to collectors, estates, and institutions globally. She has been instrumental in shaping this evening.
Jennifer Howell — Founder & CEO, The Art of Elysium and EB Studio. A cultural force at the intersection of art, philanthropy, and human connection. Jennifer's life work is proof that extraordinary things happen when the right people are placed in the right room — a belief that sits at the heart of everything NOA builds.
Why This Matters
You have access to events. You don't lack for invitations, rooms, or people who have succeeded.
What's harder to find — what almost doesn't exist at this level — is a space deliberately designed to turn the right people into real relationships. Not networking. Not keynotes. Not another dinner where everyone performs their highlight reel.
This is a room where your mastery is the material. Where the conversation goes somewhere you didn't expect. Where the person sitting across from you isn't just impressive — they're someone you'd actually want to call next week.
That's what NOA is building. This evening is the first page.
NOA Society — Curated Relationship · Cross-Domain Discourse · Extraordinary Living