How to Generate Custom ABM Assets at Scale for Outbound
Most outbound personalization stops at:
"Hey {{first_name}}, noticed your company..."
But modern buyers expect more.
The best GTM teams are generating personalized assets at scale, turning account research into custom copy, insights, and outbound experiences that feel handcrafted.
In this Smartlead Office Hours session, Patrick Spychalski, Co-Founder of The Kiln and former early employee at Clay, will break down how modern GTM teams build ABM workflows using AI, Clay, and Smartlead.
You'll see live demos covering the full workflow, from sourcing and enrichment to asset generation and campaign launch.
Why This Session Matters
Personalization works.
Manual personalization doesn't scale.
This session shows how to generate custom assets automatically and run highly personalized campaigns without adding operational overhead.
What You'll Learn
• How modern GTM teams scale personalization
• Lead sourcing, enrichment, and scoring workflows
• Generating custom ABM assets with AI
• Building outbound workflows with Clay and Smartlead
• When to automate and where human review matters
• How to launch personalized campaigns at scale
Speaker
Patrick Spychalski — Co-Founder, The Kiln
Patrick is co-founder of The Kiln, an early GTM engineering agency that has worked with companies like Notion, Cognition, and many more. Prior to that, he was an early employee at Clay and has implemented outbound systems for numerous Smartlead customers.
Event Details
📅 Date: Thursday, 18 June, 2026
🕙 Time: 11 AM EDT | 8:30 PM IST | 4 PM BST
If you're trying to personalize outbound beyond variables and snippets, this session is for you.