When Everyone's a Builder: How Product, Engineering, and Marketing Work Together in the Age of AI
There's plenty said about the adoption, opportunities and challenges of AI in marketing and GTM. Far less about the knock-on effect across the rest of the business - and what it means for how marketing collaborates with product and engineering.
So our favourite CPO Leah Farmer is back to discuss how product, engineering and marketing actually work together when everyone is building with AI.
Here's what she'll cover (with plenty of time for discussion and Q&A):
The myth of clean lines — a brief history of how product, design, and engineering have always had blurry boundaries, and why the "handoff" model was always a simplification
What AI is actually changing — designers shipping code, PMs vibe coding prototypes, engineers making product decisions closer to the user
The builder explosion beyond the tech team — what happens when marketers, ops people, and business leaders can build too. The opportunity and the tension
From gatekeeping to governing — how product and engineering teams can welcome ideas from across the org without losing coherence or technical sustainability
Making it fun and sustainable — why this shift makes every role more interesting, and what leaders need to do culturally