When Everyone's a Builder: How Product, Engineering, and Marketing Work Together in the Age of AI

​There's plenty said about the adoption, opportunities and challenges of AI in marketing and GTM. Far less about the knock-on effect across the rest of the business - and what it means for how marketing collaborates with product and engineering.

​So our favourite CPO Leah Farmer is back to discuss how product, engineering and marketing actually work together when everyone is building with AI.

​Here's what she'll cover (with plenty of time for discussion and Q&A):

• ​The myth of clean lines — a brief history of how product, design, and engineering have always had blurry boundaries, and why the "handoff" model was always a simplification

• ​What AI is actually changing — designers shipping code, PMs vibe coding prototypes, engineers making product decisions closer to the user

• ​The builder explosion beyond the tech team — what happens when marketers, ops people, and business leaders can build too. The opportunity and the tension

• ​From gatekeeping to governing — how product and engineering teams can welcome ideas from across the org without losing coherence or technical sustainability

• ​Making it fun and sustainable — why this shift makes every role more interesting, and what leaders need to do culturally