Cycle x ISPO Amsterdam: Designing for Movement
DESIGNING FOR MOVEMENT
For the people who move.
An evening with the designers, brands and specialists rethinking how performance products live beyond their original purpose.
A running shoe becomes a city shoe. Automotive materials find their way into the things we wear. Street furniture shapes how we move through a city. Performance design is now about new bodies, new rituals and new contexts, whether that's sportswear, automotive or the cities we move through.
Not just talks, not just discussion. One evening that produces something real.
Food and beverages are included
THE EVENING PROGRAMME
From 18:00 · Welcome & Exhibition
Guests arrive and explore an exhibition of products, projects and perspectives from our partners.
19:00 · Talks
Short talks and panel discussions exploring how design moves across new contexts and industries, featuring:
Alex Di Giuseppe — Exploration Designer, On Running
Kinge Gardiens — Founding Partner, FutureLab & Partners
Sandra Romboli — Creative Director & Design Strategist, with experience at Reebok, Hunter & Adidas
Marcel Schreuder — Founder, Springtime
20:30 · Creative Workshop & Networking
A hands-on session: discovery, sprint, prototyping and pitch, over food and drinks.
23:00 · Start closing doors
Location
Zoku Hotel, in Amsterdam