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A series of webinars designed uniquely to teach the core foundations as well as the industry or stage specific skills needed to build a business around your innovation that leaves a legacy.

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Tech

Beyond the Buyer Persona: Mastering your Ideal Client

RedwoodRISE Webinars

Google Meet

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About Event

Most startup founders navigate their growth using a paper map—they filter for job titles and industries, then wonder why their "perfect" leads aren't biting. In 2026, a job title is just a coordinate; it doesn't tell you the weather, the current, or if the fish are even there.

In this high-impact session, we’re moving past static personas and into dynamic ICPs. We’ll show you how to stop "sailing blind" by using:

🔍 The Paper Map (Searchable Layer): The objective filters you use to build your list (Industry, Stage, Title).
🧠 The Deep-Sea Sonar (Learnable Layer): The hidden psychological traits you need to earn (Motivations, Buying Behavior, Risk Tolerance).
🧭 The Tactical Compass (The Bridge): The system for translating those deep "pings" into "clues" you can actually find and act on.

Stop guessing and start navigating. We’ll cover how to find this data, how to verify it through behavior, and why speaking where your audience already hangs out beats screaming into the void.