What Is AI Telling Your Buyers? AEO & GEO for Product Marketers
What if a buyer arrives at your demo believing an integration claim your product can’t support?
AI answer engines now shape how B2B buyers research and shortlist vendors. For product marketers, the question isn’t just whether your brand shows up. It’s what the answer leads the buyer to believe about your fit, your differentiation, and your proof.
In this hands-on workshop, Raghunath Vijayaraghavan, Co-Founder & CEO of SEMAI, will walk us through a simulated B2B buying decision. We’ll follow the buyer’s questions, trace the cited sources, and turn what we find into an AI Answer Brief you can reuse on your own product.
What we’ll cover
Why AEO is different from SEO, and why ranking for keywords no longer decides what buyers are told
The Presence, Meaning and Evidence framework for judging AI answers
Buyer questions from three stakeholders (HR leader, IT evaluator, CFO), including follow-ups that test fit and implementation risk
A live investigation across ChatGPT, Gemini, Perplexity and Google AI Overviews
Source diagnosis: vague first-party content, outdated third-party information, weak citations, and real product limitations
Going from a single page fix to topical authority built around buyer intent
The PMM role across awareness, ideation, and execution, with a 30-day plan
Open Q&A
You’ll leave with
An AI Answer Brief template (buyer decision, observed answer gap, source and product proof, PMM action, owner, retest criteria) and a 30-day plan: baseline answer set, completed brief, approved content change and retest review.
Who it’s for
B2B product marketers working on positioning, messaging, buyer research, and sales enablement. PMM leaders and content and growth marketers are welcome too.
About the speaker
Raghunath Vijayaraghavan is the Co-Founder and CEO of SEMAI, a platform for query discovery, AI visibility and citation tracking, AEO auditing, and content work.
About Product Marketing Over Chai
A community of product marketers to talk openly about metrics, role clarity, and GTM realities, through meetups in Delhi and Bengaluru and online sessions.