The Revenue Room - Retain, Grow, Expand. The Pipeline You Already Have.
The Revenue Room Session 02:
Retain. Grow. Expand. The Pipeline You Already Have.
Everyone is chasing new logos.
More pipeline. More leads. More outbound. More noise.
Meanwhile, most B2B businesses are sitting on a customer base where 50, 60, sometimes 70 percent of their clients only have one product or service out of several they could buy.
Over half of new revenue in high performing B2B businesses comes from existing customers. Not new logos. Existing relationships.
And yet most founder led businesses have no structured plan to grow what they have already won.
This session is a closed door roundtable for founder CEOs and senior operators in established B2B businesses who are directly accountable for revenue.
No presentations. No slides. No vendors pitching frameworks.
Just a focused discussion around:
Why most businesses underinvest in existing customer growth
What a structured expansion motion actually looks like in practice
How to identify which customers to go deeper with and when
What is working right now to cross sell, upsell and expand without feeling like you are pushing
To keep the conversation honest and high value, we are limiting attendance to those carrying commercial responsibility inside their own organisation.
Format:
One hour.
Small group.
Virtual via Zoom.
Thursday 9th April, 4pm GMT+1.
You will leave with practical ideas, sharper thinking, and a clearer sense of where your next revenue is already sitting.
If you are chasing strangers while ignoring the customers who already trust you, this one is for you.
Join us in The Revenue Room.