

Session 3 – Customers – Your Dashboard Is Not the Source of Truth
You already have AI. Now you'll know what to ask it.
~20 of every 100 orders never appear in Google Analytics, and "direct/none" absorbs your best channels.
Unfortunately, 10–30% Shopify–GA4 variance is standard. And it should not be like that.
The funnel you're optimizing isn't the funnel your customers walk.
In 25 minutes, Vlad Flaks break down:
- which website questions deserve AI's time — funnels, landing pages, drop-offs, channel-to-page truth
- how to ask them against verified data instead of a sampled dashboard
- how Pürblack's CEO & CMO get reconciling answers from Claude in minutes.
"They see a Shopify or Google Analytics dashboard and think it is the source of truth. And it is not." — Nodari Rizun, Founder & CEO, Pürblack®
No recording. If you miss it, it's gone.
No slides. Limited to 30 founders.
Bring your hardest questions