Founders Bay Virtual Workshop: GTM Essentials: Align Vision to Revenue for Growing Businesses
Many businesses pursue growth through disconnected marketing and sales activity before the underlying go-to-market motion is fully designed. Go-to-market is the strategic layer that connects what you offer, who it is for, how you communicate value, and how that turns into buyer traction and revenue.
Go-to-market is one of the most overused terms in business right now. This workshop is about what it actually means for a company with a real offer in market, and how to use it to create clearer positioning, stronger traction, and a better path to revenue.
In this hands-on 1-hour workshop and live Q&A, Alicia Winding, founder of Amplified Motion Group, will break down what GTM really means for growing businesses, why it matters earlier than most founders think, and how to identify what deserves attention first. The session will focus on how to spot misalignment early, sharpen how the market understands your value, and prioritize the moves that create stronger momentum.
What you will learn:
A practical, sales-informed definition of go-to-market for growing businesses
How GTM shapes positioning, narrative, traction, and revenue
Where businesses typically lose clarity or momentum before growth starts to stall
A simple framework for deciding what to prioritize next
Attendees will leave with a clearer way to evaluate their current go-to-market approach and make stronger decisions about what comes next.
About Us
Founders Bay is a membership community of 150,000+ founders, executives, investors and operators coming together to grow their market through curated weekly events, expert-led virtual workshops, mentorship programs and educational resources. Proudly woman-owned and operated by Mariane Bekker, we are dedicated to empowering a diverse and inclusive startup ecosystem.
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