From Bollywood to Love Island: Stories that Reach Beyond the Climate Bubble

​Brought to you by the Sustainable Entertainment Alliance & Futerra

​Do you feel like the climate community is talking to itself? It’s time to ditch the echo chamber.

​Storytelling has unparalleled power to reach audiences, cutting through the noise to connect with people where they are, through characters they love, with stories that resonate. This practical session dives into unique audience profiles and explores how different forms of stories – from network police procedurals to South American stories, from Bollywood epics to binge-worthy reality tv -- can break out of the climate communication bubble. We’ll spotlight compelling, real-world examples that have brought climate to life in unexpected ways, connecting with audiences who are often overlooked.

​Speakers:

• ​Moderator: Ellis Watamanuk, Senior Director at the Rare Entertainment Lab

• ​Meredith Milton, Creative Director at NRDC's Rewrite the Future

• ​Sydney Clover, Senior Advisor at Reality of Change

• ​Rodrigo Brandao, Story Justice Communications at GSCC

• ​Tamseel Hussain, CEO and Founder of Pluc.TV

• ​Dr. Anirudh Tiwathia, Director of Behavioral Science at the Rare Entertainment Lab