

Marketing Technology in the Hub - AI in Practice
What is Marketing Tech in the Hub:
A gathering of Boston's brightest minds working in and around marketing tech, marketing ops, and marketing leadership. An invite only group of Marketing Technology, Marketing Operations, and Marketing Leaders who have been gathering for over a decade.
Hosted by Erica Seidel, Sam Melnick, and Justin Sharaf
Event Format:
There will be networking and then we will break into small topic tables with expert moderators who will lead small topic tables (10-15 people) in their area of expertise. We will have two topic table sessions so you will be able to participate in two of these meaty conversations!
For those who are interested, after the event we'll continue networking at a local establishment.
Topic Tables For June 15:
Agentic GTM: How to Approach It, and How to Evaluate Tools for Impact Rather than Flash
Table Host - Abby Koble, VP, Global Marketing Operations, Cornerstone OnDemand
Build vs Buy in AI for Marketing
Table Host - Jill Adams, CMO, HeroDevs
AI, Marketing, and the Board: What are Boards looking for from marketing leaders when it comes to AI and AI adoption?
Table Host - Joe Sawyer, CMO, Flashpoint
How AI and Clay are Redefining ABM Execution
Table Host - Mark Goloboy, Founder, Market Growth Consulting
Sponsorship:
Thanks to Market Growth Consulting for being our food and beverage sponsor for this event.
Thanks to Funnel.io for hosting our event.