2-Part Workshop: From First Taste to Loyal Fans: Grow Repeat Customers Organically - Session 2

​​​This is the 2nd session of a 2-part workshop. It is designed for early-stage food and beverage founders who want to organically grow repeat buyers, strengthen brand affinity, and create a product that customers remember, crave, and reorder — all without relying on paid ads.

​Session 2: Turning Buyers Into Loyal Fans

​You will learn:

• ​Design touchpoints that spark emotional connection and boost repeat orders

• ​Use packaging, storytelling, email moments, and local visibility to stay top of mind

• ​Make buying again effortless: friction-free flows, loyalty hooks, limited drops, and simple conversion wins

• ​Build your own 90-day organic growth plan — no paid ads

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​About the speaker:

​This 2-Part workshop is led by Julie Zhu , an award-winning marketing strategist and entrepreneur. Featured in Forbes and Entrepreneur, Julie has shared her expertise at Chase, Soho House, and Columbia Business School. Julie is the creator of the Catalyst Marketing Framework, a forward-thinking, sustainable approach for small business owners to propel your business growth and visibility.

​​A graduate of Columbia University, she began working at Ogilvy, Jazz at Lincoln Center, and alongside award-winning artists, creatives, and entrepreneurs. Among just a few of her clients: Forbes, Entrepreneur, Chase, the Ellevate Network.

​This workshop is part of the 2026 Queens Tech + Innovation Challenge online workshop series. Participants will have a chance to win up to a $20K grant for their startup businesses. Applications are due March 2, 2026. Learn more at http://queensstartup.org/