​A Field Guide to Becoming an Agentic Performance Team.

​How to build a performance team where agents execute and humans lead. The roles, the skills, the setup.

​Most performance teams adapting to AI are adding tools, not building a system. The result is scattered AI: more agents, no shared rules, and a day spent verifying robots. That is not autonomy. That is a verification tax.

​This session is the operating manual for an agentic performance team. The job is not disappearing. It is changing. Execution moves to agents, and the human moves from running the tools to owning the system: setting the rules, approving the actions, owning the outcome.

​For directors of performance marketing, media buyers, and performance marketers building the next version of their team, in-house or at an agency.

​Speakers

​Mike Jacobs Former Google Ads advisor. Industry leader in advertising and growth. Former VP of Growth at Etsy. Chief Growth Officer and Operating Partner at Consortium Brands. Board member, Media and Marketing Alliance. $2B+ Media.

​Anna Stepura Co-founder, CEO, Adlyse. 9+ years in performance marketing. Former Chief Marketing Officer. Has built multiple companies, with five years in AI. She leads Adlyse, the agentic workforce for performance marketing teams.

​We get specific about how to build it:

​The new roles. Who owns the agents, who owns the context that grounds them, who owns governance and approvals, and how the strategist role grows instead of shrinking.

​The new skills. From knowing the ad platform interface to designing the rules the system runs on. From doing the analysis to verifying it and knowing when to override. From writing prompts to shaping the context that makes decisions grounded, not fluent guesses.

​The setup. Why you consolidate before you add anything, how to define guardrails before you grant execution, and how to sequence trust: start with analysis, move to approval-gated actions, then let proven routines run on their own.

​45 minutes plus live Q&A. Come with your hardest question.