Pricing 101 with Mike Pryke: Understanding Value & Setting a Starting Price

​You’re early—maybe even pre-revenue—and testing out your MVP. So how do you set a price when you’re still figuring out what people actually want?

​This session is built specifically for Tier 1 founders who are just starting to get their product in front of real customers. Mike Pryke will walk you through the key frameworks and mindset shifts that turn pricing from guesswork into a strategic tool.

​What We’ll Cover:

​💡 The Psychology of Pricing – Why customers buy, and how they perceive value

​🏷 Pricing Models 101 – Flat-rate, tiered, usage-based—what fits where?

​📈 Price = Positioning – What your price says about your brand and quality

​🔧 Anchoring & Framing – Smart tactics to shape how your price feels

​💬 Customer Conversations – How to ask pricing questions without skewing answers

​🧠 Value-Based Pricing Canvas – A clear way to link customer perception to price

​Live Exercises:

​• Map your pricing against two competitors—what message does it send?

​• Define 3 pricing hypotheses to test in your next 5 customer conversations

​Why It Matters for Tier 1 Founders:

​Your pricing isn’t just a number—it’s a signal. And for early-stage founders, the right price can build trust, validate demand, and set the foundation for real traction. Come learn how to do it right, from day one.