Pressure-Test Your Riskiest Assumptions Before Building
Most startup ideas don’t fail because founders can’t build them. They fail because something they believed to be true… wasn’t.
In this hands-on session, Philip Mudhir will show you how to identify the assumptions your business depends on and use AI to test them before investing weeks or months building the wrong thing.
The goal is simple: find the assumption that could break your idea — and gather real evidence before you build around it.
⚡ What You'll Learn
🎯 Identify your riskiest assumptions — Separate what you know from what you’re simply assuming about your customers, problem, solution, and market
⚠️ Find what could kill the idea — Prioritise the assumptions that matter most before spending time building
🧪 Design fast validation tests — Turn assumptions into experiments you can run quickly and cheaply
🤖 Use AI to accelerate validation — Research markets, analyse competitors, prepare customer interviews, and structure experiments faster
💬 Test customer demand — Learn how to gather evidence that people actually care about the problem you’re solving
📊 Turn feedback into decisions — Know when the evidence says build, change direction, or test something else
🎯 Live Outcome
This isn't about writing another business plan.
You'll take your own startup or product idea, identify its riskiest assumption, and design a practical test to validate it.
By the end of the session, you'll have a clear experiment you can run immediately — helping you decide what’s worth building before you spend time and money building it.