

Building Milk Room: A Fireside Chat with Greg Monterrosa
Join us for a fireside chat with Greg Monterrosa, founder of Milk Room and MyLLC.com, on what it really takes to build a product, a brand, and a community people want to be part of.
Hosted by Stephanie Melodia, one of the UK’s Top 20 Most Influential Female Founders, this conversation will explore how Greg turned Milk Room into more than a retail concept. It became a community hub built around curated products, shared experiences, and a clear understanding of what people were looking for.
Greg brings deep experience as a founder, operator, and mentor. He has helped entrepreneurs raise more than $70 million in venture capital and has supported founders across idea validation, lean strategy, revenue led growth, strategic planning, team structure, and scaling.
This session will go beyond the usual conversation about “community”. Greg will share what it actually takes to build something people care about, how to test ideas before overbuilding, and how to grow a product and community together without losing focus.
You’ll walk away with insights on:
• How to build a product that creates real connection
• What founders can learn from the Milk Room journey
• How to validate ideas before investing too much time or money
• How to use community as a growth engine, not just a nice extra
• How to think about scaling a product, brand, and community together
Whether you’re building a physical product, a digital product, a marketplace, or a community led business, this conversation will give you practical lessons from a founder who has built, tested, scaled, and supported others through the same journey.