Office Hours w/ Joe Sargent (Brand Marketing & Partnerships)

​What Actually Drives Fan Growth Today - And What Doesn’t Anymore

​A live conversation on brand, audience, and engagement across sports, media & entertainment.

​Fan behavior is shifting, channels are fragmented, and traditional growth playbooks aren’t delivering the same results. Teams and brands are being forced to rethink how they approach audience, engagement, and long-term value. This session is designed to step back and look at how executives are actually thinking about growth today.

​What we’ll cover:

• ​How teams & brands are approaching fan growth right now

• ​Executing campaigns that actually move the needle

• ​Driving revenue and building fan-first strategies

• ​Q&A with an executive who’s worked across professional teams and brands

​In conversation with Arena Member:

​Joe Sargent, former Director of Integrated Marketing & Fan Experience at Atlanta Dream (WNBA). Experience across Kansas City Chiefs (NFL) and MillerCoors, working at the intersection of brand, partnerships, and fan strategy.

​This session is most relevant for:

• ​Marketing, brand, and fan engagement leaders and decision-makers

• ​Executives responsible for audience growth and strategy

• ​Professionals thinking beyond campaigns and into long-term fan value

​Why Arena hosts these conversations

​Most conversations about what’s actually working happen behind closed doors.

​Arena Office Hours brings those perspectives into a smaller, curated setting - led by Arena Members - so you can hear how leaders are thinking and ask the questions you don’t get to ask elsewhere.

​→ Register to attend - limited capacity.

​ABOUT ARENA

​Arena is a curated member network for leaders across sports, media, and entertainment. Through weekly curated introductions and intimate industry gatherings, Arena helps members build the relationships that lead to new partnerships, investments, and career opportunities. Led by industry insiders from the NFL, Disney, NBA, and LinkedIn, Arena is the network where the industry meets. Apply to join at arenatalent.com.