Balancing Social Impact and Profit
How can tourism and hospitality businesses drive community impact without sacrificing financial stability?
Join TRAppe., Steri Tours, and Cultured Creative for an honest conversation around one of the biggest challenges facing social impact entrepreneurs today:
How to create meaningful community impact while running a profitable, sustainable business.
This collaborative webinar brings together perspectives from both sides of that conversation, exploring:
How to balance meaningful impact with financial sustainability
How to involve local communities as business partners rather than just recipients of aid
How to communicate impact without falling into performative branding
Branding and marketing strategies for purpose-led businesses to grow sustainably
Whether you are building a purpose-led tourism, hospitality business, or social enterprise, this session is designed to offer practical insights, honest reflections, and actionable takeaways from founders working directly within this space.
Event Agenda
Social Impact & Community-Led Business (15mins)
Phoebe, Steri Tours, and Sarah, Cultured Creative
In this conversation, Phoebe and Sarah will answer burning questions around building impact-driven businesses that empower communities without creating dependency—and communicating that impact in a way that actually drives brand and business growth.
Live Q&A Discussion (15mins)
Open conversation led by Gabby, TRAppe.
Bring your questions and dive deeper into the realities of balancing impact and business growth.
Speakers
Phoebe Maina, Founder of Steri Tours
Steri Tours is a Kenya-based travel company creating community-led experiences that connect travellers more deeply with local culture and conservation. With a background in social impact and development work, she is passionate about building tourism models where local communities are active partners and beneficiaries of the experiences created.
Sarah O. Vidal, Founder of Cultured Creative
Cultured Creative is a brand strategy and design studio for responsible tourism and hospitality businesses.
Drawing on 13 years of brand development experience across corporate and non-profit environments, Sarah helps tour operators, boutique stays, cultural institutions, and purpose-led hospitality businesses clarify their positioning and messaging, and strengthen their digital presence—so they can convert the right guests, build lasting loyalty, and grow sustainably.
Gabby Yan, Founder of TRAppe.
TRAppe is a global platform helping travellers discover stays, tours, and experiences that are kind to the planet and good to its people.
With a background in luxury hospitality and years spent living across Asia, she is passionate about closing the economic leakage in tourism.