Ranchos Ventures Presents: Piersten Gaines of Pressed Roots
Most salon experiences weren't designed for women with textured hair.
Piersten Gaines noticed that. Then she built something about it.
Pressed Roots started as a different kind of salon — one where the experience, the culture, and the care were built from the ground up for the customer who'd been an afterthought everywhere else.
Now it's becoming a national franchise brand. With venture capital behind it.
That's not a coincidence. It's what happens when a founder builds something real, for someone specific, and refuses to compromise on the vision.
Ranchos Ventures is sitting down with Piersten next Thursday to hear the full story — how it started, how it scaled, what it actually took, and what franchising looks like when it's done with intention.
We'll also get into the bigger questions. Why investors bet on this. What it means when culture becomes a system. And what founders building in underserved markets need to understand about growth.
If you've ever been curious about how a real idea becomes a real company — this is worth an hour of your time.
Come hear it straight from the founder.