Creative Is the New Targeting: Scaling eCommerce Paid Media Performance in 2026 | NOVOS X Athos Commerce THRIVE Webinar
THRIVE is BACK!
Google Ads has changed.
People are no longer searching in the same way. Queries are becoming more conversational and less keyword-driven. As AI MAX reshapes Search and Shopping campaigns, strong SEO foundations, structured product data and relevant onsite content are becoming critical to capturing demand more effectively through Paid Search.
Join our Paid Media Director, Benoit Legendre, and John Brolly, Head of Partnerships - EMEA at Athos Commerce, as they explore what it now takes to scale eCommerce performance in 2026. From understanding how Meta’s algorithm rewards creative diversity, to capturing demand more effectively through AI MAX, SEO foundations and optimised landing pages, this webinar will break down how modern brands are connecting creative, Paid Search and onsite experiences into one unified growth engine.
You’ll learn:
✅ How Meta’s evolving algorithm is changing the way eCommerce brands scale
✅ Why creative is no longer a volume challenge, but a systems challenge
✅ A practical framework to build a creative system that drives weekly learnings and faster iteration than your competitors
✅ How to capture higher-intent demand more efficiently with AI MAX by strengthening SEO foundations, PDPs, product data and onsite content as one connected growth system
Who this is for:
eCommerce leaders, Heads of Growth, Performance Marketers and paid social teams looking to maximise Meta performance in 2026.
If your brand is stuck on Meta because creative production can’t keep pace with testing demands, register now to learn how to build a smarter creative engine for consistent performance.