Glocalisation in Research: When one size doesn't fit all
How does research play out across different markets with different needs?
When should you build for the globe, and when do you need to adapt for the neighborhood?
And once you've collected feedback in ten languages, how do you actually turn it into business-impacting decision?
Join us for an evening unpacking Glocalisation in Research - and hear from leaders as they share their learnings for scaling research and products across borders without losing local relevance.
Why You Can't Miss This:
The Global Panel: Hear directly from experts at leading multinational brands. Get raw, unfiltered insights on real-world pitfalls, hard-won lessons, and the concrete business metrics behind localized research.
The Feedback Layer: Running research in a dozen markets is one challenge. Making sense of what you're hearing across all of them is another. We'll dig into what it takes to collect comparable feedback across languages and turn scattered regional signals into one clear, company-wide view, without flattening the local nuance that made it useful in the first place.
The AI Edge: Dive deep into how AI is shifting the game - where it accelerates entry into new markets, and where it fails to capture local nuance.
Breakout Discussions: Move past passive listening. Jump into high-impact, topic-focused discussion rounds with fellow UX researchers, designers, and founders tackling the biggest shifts in our industry.
Network, exchange battle-tested strategies, and discover how to design products that feel native anywhere on earth. Stay tuned as speaker announcements are dropping weekly.
If you are a researcher, UX designer, entrepreneur or just passionate about great user experiences, this event is for you.
Save your spot now (free of charge) - capacity is limited.
Agenda
18:00 - Doors open
18:30 - Panel discussion & Q&A
19:15 - Deep dive sessions
19:45 - Canapés, drinks and networking
22:00 - Event ends
If you have registered but know you can’t attend, we kindly ask you to cancel your spot, so someone else can join instead.
The event is organised by TestingTime and Survicate.
Learn more about TestingTime: www.testingtime.com
Learn more about Survicate: www.survicate.com