Rethink Growth: Finding Your Blue Ocean Strategy in Fast-Changing Times
In today’s fast-changing environment, traditional growth strategies are no longer enough. Markets are crowded, competition is fierce, and customer expectations are evolving at lightning speed. To stay ahead, leaders and innovators must learn how to rethink growth—by finding new, uncontested market space.
This interactive session, led by Dr. Andrea Simon, will introduce you to the power of Blue Ocean Strategy, a framework designed to help organizations move beyond competition and unlock new opportunities for innovation and growth.
Whether you’re leading a startup, scaling a business, or steering innovation inside an organization, this workshop will give you tools to see your business—and your market—with fresh eyes.
What You’ll Experience
Interactive Workshop (2 hours) – Explore how to rethink your growth strategy for today’s environment.
Hands-On Exercise – Create a Blue Ocean Strategic Canvas to map opportunities and identify differentiators.
Q&A + Discussion – Bring your questions and challenges to engage directly with Dr. Simon.
You’ll leave with practical insights and a strategic canvas tailored to your venture, organization, or idea.
Who Should Attend
Entrepreneurs and founders seeking new market opportunities
Business leaders looking to innovate in crowded industries
Innovators and strategists rethinking growth in uncertain times
Students, faculty, and community members interested in applied strategy tools
Event Details
📅 Date: Tuesday, October 14, 2025
🕠 Time: 5:30 – 7:30 PM
📍 Location: Carlsen Center for Innovation & Entrepreneurship, Sacramento State
Led by Dr. Andrea (Andi) Simon
Corporate Anthropologist | Blue Ocean Strategist | Author | Speaker
About Dr. Andrea Simon
Dr. Andrea (Andi) Simon is an internationally recognized corporate anthropologist and strategist who specializes in helping organizations adapt to changing times. As the founder and CEO of Simon Associates Management Consultants (SAMC), she has worked with companies and nonprofits across industries to rethink their strategies, cultures, and growth paths.
Dr. Simon is a trained practitioner of Blue Ocean Strategy, a sought-after speaker, and the author of award-winning books including On the Brink: A Fresh Lens to Take Your Business to New Heights and Rethink: Smashing the Myths of Women in Business. With her unique blend of anthropology and strategy, she helps leaders see opportunities others overlook.
Accessibility: If any special accommodations are needed please let us know at least two weeks in advance to secure the needed accommodations.