Join us for an afternoon at Ascot
A Friday afternoon at Ascot with great people, great food and absolutely no sales pitches.
The afternoon is about creating space away from the day-to-day to connect with peers, share experiences and have open conversations about what’s happening across ecommerce, digital and growth. What’s working, what’s challenging, and where the opportunities are.
There’s no formal agenda, presentations or sales pitches. Just great food, racing and conversation with a brilliant group of people.
It’s also our way of saying thank you to some of the clients who’ve placed their trust in us, while bringing together people from across our wider community to spend time together outside of work.
The Ascot experience
The event will take place in the Parade Ring Restaurant at Ascot Racecourse as part of The Big Ascot Food & Wine Racing Weekend.
Guests will enjoy a three-course lunch and afternoon tea created by a celebrated line-up of Michelin-starred chefs, alongside live racing and access to the King Edward VII Enclosure. The wider Festival of Flavours programme also features food stalls and live cooking demonstrations from Michelin-starred chefs.
Hospitality includes:
Access to the Parade Ring Restaurant and King Edward VII Enclosure.
A selected welcome drink.
A selection of canapés.
A three-course set menu.
Afternoon tea.
A complimentary bar of selected beers, wines and soft drinks.
Race cards and racing newspapers.
Provisional itinerary
Gates open.
Guests make their way to the Parade Ring Restaurant on Level 2 of the main grandstand.
A selected welcome drink is served.
The complimentary bar opens.
Canapés are served.
A three-course set menu is served.
The first race commences.
Afternoon tea is served.
The last race commences.
The complimentary bar closes 30 minutes after the start of the final race.
The Parade Ring Restaurant closes and guests depart.
All timings and inclusions remain provisional and will be confirmed closer to the event.
About Underwaterpistol
Underwaterpistol is one of the UK’s original Shopify partners, helping some of the UK’s fastest-growing ecommerce brands navigate the complex decisions that come with scaling.
We work alongside leadership teams to ensure technology decisions are grounded in commercial outcomes, supporting brands through platform migrations, systems integration and long-term ecommerce growth.
Who should attend?
This event is intended for founders and senior leaders responsible for ecommerce, digital, technology and commercial strategy within established consumer brands.
It will be particularly relevant to brands that are not currently on Shopify and are considering whether their existing ecommerce platform can support their next stage of growth.
Attendance is limited to brand-side businesses to encourage open, candid discussion. Places are available by invitation or approved application.
Dress code
Ladies should dress for a smart occasion and are encouraged to wear hats.
Gentlemen are required to wear a jacket with a collared shirt and tie.
Trainers, sportswear, novelty attire and fancy dress are not permitted.