

Cracking the SaaS Growth Code in DACH I Official Side-Event at Bits & Pretzels 2026 🥨
28 September, 2026 I Cracking the SaaS Growth Code in DACH 🥨
An exclusive Bits & Pretzels side event for B2B SaaS commercial leaders designed to identify real growth potential in the DACH market.
What to expect:
A focused session showing how B2B SaaS companies can navigate complex buying centers through brand-new insights from the latest Software Buying Study DACH 2026.
📅 Date: September 28, 2026
⏰ Time: 5.30 pm - 22.30 pm
🎟️ Participation by personal invitation only
Our agenda:
Exclusive data insights by Valeska Witten (OMR Reviews) and Charlotte Altmann (cse advisory): Uncover how B2B buyers in the DACH region really think, from decision-making and buying behavior to cultural nuances. Backed by fresh data from the OMR Reviews study 2026 "B2B software buying in Germany."
Exchanging pitfalls and learnings:
An open discussion with Guido de Vries (FTAPI), Eric Künzel (Younium) and Tina Ruseva on real DACH launch experiences, common pitfalls, and key learnings, with practical takeaways you can apply to your own market entry journey. (Final penal will be announced soon)Networking with peers and DACH experts: An exclusive opportunity to meet commercial leaders and build meaningful connections in a relaxed atmosphere, over drinks and finger food at a spectacular rooftop setting in the heart of Munich.
We look forward to an insightful evening with you!