Beyond Search to Sell 2.0: PipeRocket x Google

​About the Session

​We are hosting a closed-door session in partnership with Google for SaaS founders and marketing leaders.

​Instead of high-level theories, we are sharing the exact work we have done to build pipeline and authority for companies like Storylane, Xflow, and LeadSquared. Led by PipeRocket Co-founders Praveen and Kim, this session focuses entirely on real campaigns, real results, and practical ways to navigate the current shifts in B2B marketing.

​What We Will Cover

• ​Performance Marketing: How to structure Google Ads and paid social to drive qualified pipeline, rather than just optimizing for cheap leads.

• ​SEO & AEO/GEO: What is actually working right now to capture visibility and trust in the new AI search landscape.

• ​AI vs. Humans: The practical balance of where to automate for speed and where human judgment still wins the deal.

​Agenda

• ​3:00 PM · Check-in and networking

• ​3:30 PM · Performance Marketing: Start, Optimize, and Scale

• ​4:00 PM · SEO and AEO: Visibility, Trust, and Pipeline

• ​4:30 PM · Fireside chat

• ​5:00 PM · High tea and open networking

​Who It’s For: Heads of marketing, growth, and demand gen at B2B SaaS companies, alongside founders who still own the pipeline number.

​Why Attend: The best growth conversations do not happen in Slack channels. They happen in rooms like this, with peers facing the exact same challenges.

​Limited seats. Grab it before its gone!