Media Coverage | 10 Things Social Purpose Organizations Need to Know
10 Things Social Purpose Organizations Need to Know About Media Coverage
Featuring Tara McEwen
The core purpose of media attention is to raise awareness of your product or cause, and then motivate people to take action. When there were only a handful of media outlets, the impact was powerful and potent. But today, people are bathing in media messaging — much of it sales-driven. The path from getting attention to taking action is a fragile tightrope of communication.
An effective media strategy creates a network of media messaging across social media, traditional media, and real-world interactions. In this session, award-winning producer Tara McEwen will share how to create a story strategy that will get you results, and be easy to execute and manage (it might even be fun).
Join us to explore the core principles of:
Understanding your audience agreement — when people encounter your brand, what can they expect from you every time?
Scorched earth marketing — this was the technique used at Bell Media to promote a big event (e.g. the Super Bowl, the Oscars) where the story seemed to appear everywhere.
How simple messages have the most power.
About the Speaker
Tara McEwen is an award-winning producer with a background in news and lifestyle. As the Founder of her media agency, McEwen Media, Tara is using her 20+ years of experience in television to help others establish themselves as experts in media. She firmly believes social media and traditional media are capable of creating more good in the world - and it begins with conscious choices in the creative process.
About the Series
This online event is part of a complimentary series of talks and Q&A sessions hosted by The Good Growth Company in partnership with the Centre for Social Innovation. Each session features an expert from the community sharing 10 things social purpose organizations need to know about a given topic. The series is designed for leaders and within nonprofits, charities and social ventures.
Format: 10 Tips Presentation + Question & Answer Session (Total 1 Hour)
About the Host
The Good Growth Company is an upskilling company for non-profit organizations and purpose-driven businesses seeking to invest in their people to help scale their mission. Boost your social impact and level up your team with targeted workshops and more. Get started here.
A Membership with More
Monthly live group sessions, ongoing Q&A, a library of recorded trainings and more are available in The Good Growth Company Membership. Invest in your growth and accelerate your organization's impact. Find out more and get access to founding member pricing at thegoodgrowth.company/membership.