Digitario Meetup: the invisible funnel in marketing

​Modern buyers don’t follow our funnels. They create their own.

​Before they ever hit your landing page, attend a webinar, or talk to sales… they’ve already made up their mind. They’ve been learning silently: in group chats, communities, product review sites, YouTube deep dives, LinkedIn carousels, podcasts, Reddit threads, and conversations you’ll never see in attribution reports.

​At this Digitario meetup, we’ll unpack the real decision-making journey that happens off the radar - and how marketers can influence demand without interrupting it.

​We’ll explore questions like:
💡 How do you create trust when you can’t track touchpoints?
💡 What content actually shapes buying preferences before intent appears?
💡 How do brand, performance and community influence play together in the “dark”?
💡 What metrics matter when dashboards don’t show the full story?

​Whether you’re a demand gen expert, performance marketer, brand strategist or content creator, this session will give you inspiration and practical strategies to build marketing that works even when no one is clicking “Request Demo”.

​📌 Speakers:

​Daria Gîrju, Head of Demand Generation, Finastra - on Invisible Touchpoints

​Ionut Dan, Marketing Analytics Senior Manager, Genpact - on measurement models.
📍 In person - Bucharest
🗣 Event language: English
🤝 Networking + open discussion guaranteed (Digitario style)

​Join us if you’re ready to rethink attribution, visibility and growth - beyond the traditional funnel.