BFCM 2025: The Last Minute Checklist That Could Make or Break Your Q4

​The old BFCM playbook is dead.

Discount hard, sell fast, beat last year's numbers. That approach now creates vanity wins and operational nightmares.

​The new reality: Winners treat BFCM less like an isolated weekend event and more like a 90-day profit system for owning Q4 and beyond.

​In this webinar, we’ll cover the 4-pillar framework that turns BFCM chaos into quarter-long dominance:

• ​Plan for Profit, Not Revenue — Build margin maps, front-load acquisition before CPM spikes, and architect offers around value instead of blanket discounts.
  
  

• ​Win Retention: The Next 90 Days — Design offers with LTV in mind, segment buyers strategically, and deploy flows that convert deal-hunters into long-term customers.
  
  

• ​Execute Without Breakage — Orchestrate channels to complement each other, seed creators for pre-BFCM momentum, and QA systems before traffic peaks.
  
  

• ​Protect Profitability — Forecast multiple scenarios, stage cash flow for timing gaps, and guard against fraud and returns that erode margins.
  

​Your speakers:

• ​Ashvin Melwani, Cofounder of Obvi 
  
  

• ​Ronak Shah, Cofounder of Obvi 
  
  

• ​Caleb Madsen, Founder of Mad House Consulting 
  
  

• ​Michael Wieder, Cofounder of Lalo 
  
  

• ​Pujun Bhatnagar, Cofounder of Kintsugi
  

​You'll walk away with the complete execution checklist, margin protection strategies, retention frameworks, and real examples from brands who've cracked the code.

​Save your seat now!