DREAM to Reality

​We’ve all had an idea that won’t leave us alone. And while the dream is clear in our minds, the journey to making it real is much harder to see.

What if there was a repeatable framework for turning bold ideas into reality? Mike Carnevale, founder and creative director of digital product agency CARNEVALE, sits down with Jason Vanderground, president of BrandHaven and strategist behind campaigns seen by millions around the world. Together, they'll unpack the approach that's helped bring ambitious ideas to life for brands like Honda, Rockstar Games, and ‘He Gets Us.’

In fact, Jason has distilled that approach into a framework known as DREAM: Define, Research, Experience, Apply, and Measure. He'll show how each stage guided the journey from a simple idea to ads that consistently ranked among the Super Bowl’s best.

Then it's your turn. Submit your idea in advance, and Jason may workshop it live on stage, showing you how to apply the DREAM framework to your own vision. Selected participants will receive a copy of DREAM to Reality: The Framework that Builds Brands, Sparks Movements, and Drives Real Change, along with an actionable plan they can immediately put into practice.

A complimentary lunch of assorted sandwiches and light refreshments will be provided.