Before you lock 2027: what's worth featuring on your EMEA marketing calendar
A live 45-minute online working session for UK, Ireland and EMEA field, events and demand gen leaders in B2B tech
2027 EMEA plans are being signed off now. Once the calendar is locked, it’s hard to change what’s on it.
EMEA isn’t one market. The Nordics go quiet in July and France in August. Ramadan moves the Middle East calendar into February and March. Consent rules change at the German border. Every invite needs localising, not just translating. And partners are often how the deal gets done. Planning for all of that early is what makes an EMEA program work.
Nicole Stirling and Megan Elliston will share the planning approach behind this year’s EMEA results, including 7x pipeline on event spend for one software client. They’re joined by special guests Mark Elwood, a UK-based fractional CMO who gets sales and marketing working as one team, and Eric Jan van Putten, who runs demand gen for B2B SaaS companies across the Nordics, DACH and Benelux.
You’ll leave with:
Three questions to ask before approving any 2027 event or campaign
How to plan around the summer and December breaks, so July isn’t quiet and September isn’t packed
How to take one strong idea further: in person, online and with partners
What to report on so your calendar is judged on pipeline, not activity
Bring your draft 2027 plan, or just the one question you’re stuck on. It’s a working session, not a webinar, so we’ll work through real plans live.
Who should attend?
Marketing leaders at B2B tech companies across the UK & Ireland, Europe and the Middle East, including:
Field and events marketers
Demand generation and revenue marketers
Regional and EMEA marketing leads
Partner and ABM marketers
Meet your hosts and special guests
Nicole helps tech vendors and service providers turn marketing into predictable pipeline.
$7M+ pipeline for B2B tech companies in the last 12 months
85+ tech and SI companies over 15+ years, including Sitecore, Acquia, Celigo and TechnologyOne
Conferences, executive roundtables and field programs across EMEA, APJ and the US
3x Ironman triathlete
Megan builds EMEA field, partner and executive programs from the UK that turn events into pipeline.
7x event spend in pipeline for one software client: $1.73M and 100 opportunities in eight months
142% of the MQL target in a single quarter
Background in ABM and global marketing, including three years as Global Marketing Manager with a cybersecurity firm.
Eric Jan runs demand gen for B2B SaaS and tech companies across EMEA and North America.
Turns campaigns into sales-qualified pipeline through demand gen, LinkedIn programs and smart use of MarTech
Up to 70% replay rate from C-level at UK enterprises with personalised LinkedIn outreach
Content that converts: 8 new page-one Google rankings and showing up in AI answers for 6-10 key searches within a month (Danish B2B tech client)
180 ICP sign-ups for product webinars across 3 regions in a single quarter
Mark brings senior marketing leadership to scale-ups and growing B2B companies, and gets sales and marketing working as one team.
Over 20 years in marketing, in-house and fractional, across tech, professional services and healthcare
Embedded in a UK tech company’s sales team to rebuild how sales and marketing worked together, starting by interviewing more than 20 people across the business
Program Advisor to Inspired Business Media, where he hosts CMO panels at its Manchester summits
Here’s to 2026 and welcome to 2027
2026 deserves a proper send-off. Join us live on 2 December and you could get a thank-you from us in the post before the holidays, something to help you start 2027 strong. Limited numbers, for live attendees only. Add a delivery address when you register to be in the running.