Goodie Nation & NAHSE Atlanta Presents: From Pitch to Partnership - Navigating Health System Sales

​Join us for a candid conversation with leaders from National Association of Health Services Executives (NAHSE) on how to successfully navigate hospital and health system sales.

​In this interactive panel, we’ll unpack what truly resonates with health system decision-makers—and what causes promising solutions to lose momentum. From aligning your message with enterprise-wide strategic and financial priorities (not just clinical outcomes), to understanding how CIOs evaluate new technologies, we’ll explore the data, narratives, and proof points that open doors at the executive level.

​We’ll also break down the realities of value analysis, contracting, supply chain timing, and the critical role of internal champions. Panelists will share where startups most often stumble—across compliance, cybersecurity, IT review, and credibility—and how to proactively address these barriers.

​Whether you’re a founder, operator, or healthcare leader advocating for innovation internally, this session will provide a practical roadmap for building trust, accelerating adoption, and forging stronger startup–health system partnerships in the years ahead.