Funding Landscape & Investment Fundamentals
In this webinar, you'll gain a practical understanding of how startup financing works, what different types of investors are looking for, and what investment readiness really means.
You'll learn about:
• different funding options and when each is appropriate
• how investors evaluate startups and make investment decisions
• what happens between the first meeting and the investment decision
• the most common reasons startups are rejected
• how to prepare your business before raising capital
Speaker
Ilona Gulchak is an investment professional and startup advisor with extensive experience in venture capital, investment readiness, fundraising, and startup ecosystem development. She has worked with founders across different stages of growth, helping them strengthen their investment cases, prepare for fundraising, and engage effectively with investors. Ilona combines an investor's perspective with practical experience in supporting innovative companies, with a particular focus on building investment-ready businesses and fostering entrepreneurship.
Women Founders Investment Readiness Pipeline 2026 is an expert-led programme supported by Riga City Council.
Participation is fully funded for eligible founders.