The most dangerous moment in a startups life

​The most dangerous moment in a startup’s life isn’t when you’re about to run out of runway.

It’s when you switch into “sales mode” too early—before you’ve actually proven demand.

​What this webinar is about
In this webinar, Collin Stewart (author of The Terrifying Art of Finding Customers: A Sleep-Deprived Founder’s Guide to Revenue) will walk through the messy middle between people say "it’s interesting” and people pay.

​Who it’s for

• ​Pre-seed to Series A founders (or tiny GTM teams) trying to find repeatable demand

• ​Builders who have some customers, but feel stuck at “10 customers panic”

• ​Anyone wondering: “Are we ready to sell… or are we just nervous?”

​Why you should come
You’ll leave with a clear playbook for what to do instead of flipping into sales mode:

• ​The Customer Development Funnel (Exploratory → Focused → Paper Feedback → MVP Feedback → Ask for Money)

• ​How to use PMF as a continuum (not a binary milestone), and why referrals are the cleanest signal

• ​The “3 → 10 → 30” approach: make a small set of customers extremely happy before you scale anything

• ​The biggest “process trap” early teams fall into (spoiler: it rhymes with “buy a CRM”)

​Format
Short talk + live Q&A. Bring your current stage + what you’ve tried—this will be practical, not vibes-based.

PS: We will be showcasing Skyp for teams who want to stay in customer-development mode longer—running tight outbound experiments, iterating messaging fast, and keeping the feedback loop close to the founder (without the grunt work).