Win the Battle of the Answers: The Answer-Led GTM Era Has Arrived
The B2B buying journey has gone agentic and most GTM teams haven't caught up yet.
Buyers are no longer browsing your website to learn about you. They're using ChatGPT, Claude, and Perplexity to build shortlists before you ever know they exist. When they finally land on your site, they're already in the consideration stage, and they want answers, not content libraries.
The data tells a stark story: LLM-referred traffic is up 570% year over year. Pages consumed by converting accounts are down 48%. And deal conversion rates have tripled because AI is filtering out the noise. The question is: are you being filtered in, or filtered out?
In this session, Lora Kratchounova, CEO of Scratch Marketing + Media, and Avishai Sharon, Co-Founder & CEO of Trendemon, will unpack what it means to build an Answer-Led GTM strategy, and give you a practical roadmap to compete in a world where your positioning must survive AI summarization.
You'll walk away knowing:
Why incumbents are most at risk in the LLM era and what challenger brands are doing to eat their lunch
What "answer posture" means and how to audit yours against competitors
How to turn your website from a content library into a real-time decision-support system
What the data from 122M B2B buyer journeys tells us about where the market is headed
How to capture buyer intent signals from the questions your prospects are already asking
Whether you're defending category leadership or trying to steal it, this is the GTM conversation you can't afford to miss.
WHO SHOULD ATTEND: CMOs, CGOs, VP Marketing, Demand Gen, and Content leaders at B2B tech companies
YOUR HOSTS:
🎙 Lora Kratchounova - CEO & Principal, Scratch Marketing + Media | B2B tech GTM strategist, AEO pioneer, and co-author of The Generative Journey report
🎙 Avishai Sharon - Co-Founder & CEO, Trendemon | Builder of the platform behind 122M analyzed B2B buyer journeys and the Answer-Led GTM framework