THE MATCH: Inside TikTok, Fashion & the Creator Economy with Aaron Chism and Luyanda Madonia
What happens when creators, designers, and entrepreneurs come together to build the next generation of fashion brands?
THE MATCH: Creators, Fashion, and the Future of Collaboration brings together two industry professionals who have helped shape the creator economy from different sides of the industry.
Join Aaron Chism, founder of Inner ChYld Creative and former TikTok creator and talent partnerships manager, and Luyanda Madonia, fashion and lifestyle creator, entrepreneur, and former contributor to Style ID Africa, for an engaging conversation exploring the intersection of fashion, technology, influence, and entrepreneurship.
As the creator economy continues to evolve, creators are no longer just promoting brands. They're building them. From launching fashion labels to developing products and creating new business opportunities, the relationship between creative influence and entrepreneurship is changing how brands are built, marketed, and brought to consumers.
Meet the Speakers
Aaron Chism | Founder, Inner ChYld Creative | Former TikTok, Snapchat & DoorDash Partnership Manager
With experience spanning TikTok, Snapchat, and DoorDash, Aaron has spent his career working at the intersection of creators, platforms, and business development. During nearly four years at TikTok, he supported creator growth, developed programming, and managed relationships with leading talent.
Today, as founder of Inner ChYld Creative, a creator-focused agency and collective, Aaron helps creators and brands build meaningful partnerships, strengthen their business strategies, and explore opportunities beyond traditional brand deals.
Luyanda Madonia | Fashion & Lifestyle Creator | Style ID Africa, Revolt Clothing & Home by Luyanda
With more than a decade of experience in influencer marketing, Luyanda has helped shape the creator economy from both behind the scenes and in front of the camera.
From launching her own fashion label, Revolt Clothing, to helping build Style ID Africa, described as Africa's number one influencer agency, Luyanda understands the relationship between creators, brands, and the businesses they build together.
Now, through Home by Luyanda, she is expanding her entrepreneurial vision into home design, digital storytelling, and a planned product line celebrating Black and African art.
The Conversation
Together, Aaron and Luyanda will explore what it takes to move from creative influence to entrepreneurship, including:
How TikTok and social platforms are reshaping fashion, marketing, and consumer behavior.
What brands look for when partnering with creators and emerging talent.
How fashion designers and content creators can build meaningful collaborations.
The opportunities and challenges of launching creator-led brands.
How to turn creative ideas, personal brands, and digital audiences into sustainable businesses.
Whether you're an aspiring fashion designer, content creator, entrepreneur, or student interested in the business of creativity, THE MATCH is an opportunity to hear directly from professionals who have worked across major digital platforms, creator partnerships, and independent brand development.
Join us for an evening of industry insights, meaningful conversations, and new connections.
Event Details
Date: Monday, November 2, 2026
Time: 6:00 PM – 8:00 PM
Location: USC Annenberg School for Communication and Journalism
Audience: Open to USC and ASU FIDM students, creators, designers, and fashion enthusiasts.
Discover what happens when creativity meets opportunity.