Clay in Barcelona: The GTM Arena (Nominations Day in collaboration with Surfe)
✨ Purpose & vibes
This edition is built together with Surfe to bring a more competitive, battle-style format to Clay Club Barcelona.
If you're bullish on Clay, join others who are feeling the same way at the GTM ARENA in Barcelona.
This edition of Clay Club Barcelona is not a talk.
It's a battle. And we’re hosting it in the Amphitheatre.
The Surfe team will co-host and help run the live battle format to make it fast-paced, competitive, and dynamic.
7 operators.
15 minutes.
One live GTM challenge.
Workflows built from scratch.
On screen.
In real time.
No polishing.
No pre-recorded demos.
No hiding behind slides.
You'll watch how each builder thinks:
How they structure their tables.
How they choose signals.
How they prioritize ICP.
How they move under time pressure.
This is Clay used the way it was meant to be used: fast, strategic, and competitive.
Expect:
Real-time decision making
Tactical commentary
High-energy operator crowd
A room full of people who actually build
If you've ever wondered how top GTM operators think, this is your chance to see it LIVE.
Not explained, executed.
🎁 Attendees will receive some free credits from the Clay team! 🎁
🍔🍸 Food & Beverage
We'll have drinks and light snacks available throughout the evening.
Come hungry for tactical insight.
We'll handle the rest 😉
⏰ Timing
18:30 - 19:00| Introduce yourself, grab and drink and get ready!
18:30 - 19:30 | Surfe + GTM ARENA
19:30 - 20:30 | 10/10 food + good company networking
👋 About Speakers Host
Hosted by Clay Club Barcelona x Surfe
Oriol Serra - Founder at The Conversion Architects. Oriol is a certified Clay Expert who helps scaling B2B teams fix broken GTM systems with real-world workflows that drive pipeline without extra headcount.
Jordan Cass - Account Executive at Surfe.
Barth de Badts - Account Executive at Surfe.
With a background in enterprise sales and account management at companies like Factorial and G2, they specialise in building client relationships, driving revenue growth, and helping businesses scale internationally.