GTM for Founders — EOI
DATE TBD
Founder-focused session featuring a panel of GTM leaders (Sales, Marketing, RevOps/CS) from startups and scale-ups who’ve grown across APAC, especially companies that built ANZ from “ground zero” in Australia.
The discussion will focus on what actually works to win customers, build pipeline, and scale repeatable GTM motions in the ANZ/APAC region, followed by high-quality networking.
Agenda (60–90 mins)
Networking (45min)
Welcome + quick intros (5–10 mins)
GTM Leader Panel + Q&A (40–60 mins) covering:
- Buyer maturity in ANZ/APACSales vs Marketing responsibilities (early vs scale)
- ANZ sales process (cycle, stakeholders, procurement)
- SaaS implementation & adoption logistics
- Enterprise vs SMB motions (when to pick which)
- What AI innovation means to for Sales and Marketing
-Networking + speaker mingle (30 mins)