​Podcast SEO: Define Your Strategy & Launch Your Keyword Campaign

​Podcast discovery is a tricky business. We want to make sure everyone who is interested in the topics we talk about can find our show. A big part of that is learning about and then taking advantage of in-app search.

​In this 2-hour, hands-on workshop, we’ll break down podcast SEO in practical terms: how podcast apps and search engines crawl your content, how listeners discover shows, and what small but meaningful tweaks can help your podcast become easier to find.

​Importantly: podcast SEO isn’t just about podcast apps. There's also general search engine optimization — and we'll get into that as well. The choices you make around your titles, descriptions, keywords, and visuals can also affect how your podcast website performs in search.

​This is an action-focused event: you’ll leave with research, optimization ideas, and a practical roadmap you can continue implementing after the session ends.

​We’ll combine group instruction, independent working time, live audits, and collaborative discussion so you can apply concepts directly to your own show in real time.

​You'll leave the workshop with...

• ​A clearer understanding of how search engines and podcast apps crawl podcast content

• ​A list of keywords and phrases your show can potentially rank for

• ​Ideas for changes to your existing episode titles, descriptions, and possibly even your show title

• ​A practical plan for improving and optimizing your cover art and visual presentation

• ​A better understanding of how podcast SEO affects website search and discoverability

• ​Strategies for researching competitor keywords and positioning

• ​Tools and methods for tracking your own keywords

• ​A checklist for ongoing SEO upkeep and maintenance

• ​A 3-month SEO action plan tailored to your show

• ​Access to a free month of a podcast SEO tool/service (details coming soon)

​This session is also designed to be collaborative. You’ll spend time with other podcasters who are thinking strategically about growth, positioning, and audience development.

​All attendees will also receive:

• ​A free day of coworking at Fabrik

• ​Workshop materials and resources

• ​A room capped at 13 people to keep the session practical and interactive

​What to bring to the session:

• ​A laptop

• ​Pen and paper

• ​Access to your podcast titles/descriptions/website if possible

​This workshop is for podcasters who...

• ​Know why they’re making their show and who they’re speaking to

• ​Have defined goals, motivations, or business outcomes tied to their podcast

• ​Feel like they may be missing easy discoverability wins

• ​Want to think more strategically about audience growth

​You do not need to be an advanced podcaster to benefit from this session. Relatively new podcasters are welcome. But this workshop is best suited for people who already have a launched show and a reasonably clear understanding of their audience and goals.

​This workshop can apply to nearly any type of podcast — interview shows, narrative series, branded podcasts, hobby podcasts, business podcasts, creator-led shows, and beyond — as long as you have a clearly defined audience and purpose.

​The details

​Where: Fabrik Coworking — Brooklyn
When: 5:00pm–7:00pm
Cost: $75 general admission / $40 for Fabrik members
Limited to 13 attendees

​Hosted by Arielle Nissenblatt as part of the Well, It Depends event series.