Building Marketing Systems with Claude Cowork
From PRD to Campaign: Building Marketing Assets with Claude Cowork
Product marketers know the drill: PRD lands, launch date's set, and now you're turning "we built a thing" into landing pages, one-pagers, and ad creative — usually in a sprint. Copy-pasting between AI chat windows isn't a system.
Meredith Overmyer, Head of Marketing at Agent.ai, has been using Claude Cowork — Anthropic's new agentic desktop app — to close that gap. Point it at a folder with the PRD, brand guidelines, and past assets, and come back to drafts that actually pull from the source. She's walking us through her real workflows for turning PRDs into launch assets and generating static ad creative at volume.
Walk away with:
A repeatable workflow for going from PRD → messaging → launch assets without losing the positioning in translation
Meredith's approach to generating on-brand static ad creative variations in Cowork
The folder architecture and "delegation brief" format that turns a 2-hour prompt session into a 10-minute task
Perfect for:
Product marketers wearing 6 hats per launch
PMMs who want to move faster without waiting on creative queues
Anyone whose AI-generated launch copy keeps coming out generic
About Meredith:
Meredith Overmyer is Head of Marketing at Agent.ai. Before that, she ran Springframe, a Chicago-based growth marketing consultancy where she led acquisition, engagement, and referral for a dozen-plus B2B and B2C startups over nearly a decade.
About AI Snack Club:
AI Snack Club is a membership community for professional women learning practical AI skills — through workshops, resources, and a supportive network of women building with AI together.