The Modern Marketer's Playbook: Winning with SEO, AI Search & Social Media in 2026
The way customers discover brands is changing rapidly. Search is no longer limited to Google—people are increasingly turning to AI-powered platforms like ChatGPT, Gemini, and Perplexity to find information, compare products, and make purchasing decisions. At the same time, social media algorithms continue to evolve, rewarding brands that create relevant, engaging, and search-friendly content.
This webinar explores how modern marketers can adapt to these changes by combining strong digital marketing fundamentals with AI-powered strategies. Participants will gain practical insights into how SEO, Answer Engine Optimization (AEO), Generative Engine Optimization (GEO), and AI-enhanced social media can work together to improve visibility, engagement, and business results. The session also introduces Moringa School's new Digital Marketing with AI programme, which equips professionals with the practical skills to thrive in this evolving landscape. The programme is built around a marketing-first philosophy, enhancing established digital marketing practices with AI across strategy, content, search, performance marketing, automation, and analytics.
Moses Kemibaro is the Founder & CEO of Dotsavvy, Kenya’s first digital business agency, which conceptualizes, develops, delivers, and manages high-performance business results for its clients via digital channels. Dotsavvy has been operational for 20+ years, spearheading next practices across a broad spectrum of digital offerings.
Previously, Moses was the Regional Manager for Opera Ads in East Africa, the Commercial Manager for East Africa at the Perform Group, now known as DAZN and Perform Content, as well as the Sales Director at InMobi for Africa, where he led sales in Kenya, Egypt, Nigeria, and Ghana. He was also the Founding Regional Manager at Dealfish East Africa (formerly known as OLX Kenya), Kenya’s leading digital classifieds platform, now known as Jiji Kenya.
Moses is a multiple award-winning technology entrepreneur, blogger, podcaster, and analyst at where he rants and raves about all things digital in Kenya and Africa. He is also one of the region’s leading digital marketing trainers and a regular speaker and panelist in industry events, and also contributes commentaries to leading media.