

NYFW Pop Up: SETHU at The Canvas
Join us for an exclusive two day pop up with SETHU at our new location in the heart of SoHo.
Founded in 2024 by New Hampshire native Aditya Natarajan, Sethu — meaning bridge in Sanskrit — blends contemporary New England menswear with the rich textile traditions of India. Every garment is sustainably crafted in small batches using handwoven fabrics, natural dyes, and traditional printing techniques, made by specialized artisans across India.
Enjoy drinks, a live DJ set, and exclusive access to favorite pieces from previous drops in anticipation of the launch of Sethu's AW25 collection coming in early October.
When: 12:00 PM - 7:00 PM on September 14-15, with drinks and music on Monday the 15th
Where: The Canvas SoHo, 456 W Broadway
RSVP now to join this exclusive NYFW experience.