#SelasaStartup: AI Now Decides Which Brands Survive
AI now decides which brands survive. It is not just through search engines.
Every day, silently, AI determines which brands consumers find and which disappear before anyone even searches for them. This happens through AI assistant answers, recommendation feeds, and machine-curated results. Most businesses do not realize it until traffic and demand are already gone.
The publishing industry felt it first. Now it is coming for every brand that depends on being found. Andrias Ekoyuono is at the frontline of this shift. As Chief of AI & Corporate Strategy at kumparan, he leads AI strategy at Indonesia's leading multichannel media company. kumparan was built with a data and machine learning approach from day one, and is now among the most cited sites by global AI systems. Before spending nearly a decade building kumparan, he worked in venture capital at Ideosource Venture Capital and drove digital transformation at XL Axiata and Detikcom.
For founders and brand owners, the question is concrete: How does AI actually make these decisions, and what does a brand need to stay found and relevant? #SelasaStartup October 2026 tackles these questions directly with a practitioner who faces them daily.
About #SelasaStartup
#SelasaStartup is a regular sharing and networking program by DailySocial.id for Indonesian startup ecosystem stakeholders, including founders, operators, investors, and policymakers. In 2026, #SelasaStartup partners with the Ministry of Communication and Digital Affairs (Komdigi) through GarudaSpark Innovation Hub to broaden impact, improve participant curation, and connect founders with top practitioners.
What You Will Learn
How AI decides which brands get found, cited, and recommended.
What signals AI reads: content authority, structured data, reviews, and cross-channel reputation.
Practical steps to keep your brand visible in AI channels and how to measure it.
Lessons from kumparan on adapting to AI disruption in publishing.
Using AI to strengthen your brand and build long-term resilience with owned audiences and first-party data.
Speaker
Andrias Ekoyuono, Chief of AI & Corporate Strategy, kumparan
Andrias leads AI strategy at kumparan, Indonesia's leading multichannel media company built with a data and machine learning approach from day one. Under his leadership, kumparan has become one of the most cited sources by global AI systems. Before kumparan, he spent nearly a decade in venture capital at Ideosource Venture Capital and drove digital transformation at XL Axiata and Detikcom.
Moderator: Amir Karimuddin, Editor-in-Chief, DailySocial.id
Agenda
18:30–19:00: Registration & Networking
19:00–19:10: Opening by MC & Opening Speech from Komdigi/GSIH
19:10–19:20: Bali Tech Week Intro by BTW Team
19:20–20:00: Keynote Presentation by Andrias Ekoyuono
20:00–20:30: Q&A and Discussion with Moderator
20:30–21:00: Closing & Networking