Inside M&A: The Financial Due Diligence Survival Guide
Inside M&A: The Financial Due Diligence Survival Guide
Most founders find out their financials aren't ready... during due diligence.
By then it's too late.
The buyer already sees the gaps. Your "CFO" can't defend the numbers. The deal either dies or you leave money on the table.
This is a free 60-minute masterclass on exactly how to avoid that.
Here's what you'll walk away with:
→ The 5 things a buyer looks at in the first 72 hours of diligence - and the gaps that immediately tank your credibility
→ How to tell if you have a real CFO or a controller with a fancy title (and what that costs you when a buyer shows up)
→ The exact financial red flags that kill deals — from someone who walked away from a bad buyer and lived to tell the story
→ What "financially ready" actually means: normalized EBITDA, quality of earnings (QOE), working capital — in plain English
→ A 90-day financial readiness checklist you can start using the day after this session
Who's hosting this:
Krystyn Harrison (moderator) — Co-founder & CEO, Horizon Advisors — 5x founder and former CEO of a private equity backed company that was rolled up into a $1B exit. Now she and her husband Matt (a former M&A advisor) run Horizon Advisors, bringing the PE value creation playbook to owner-operators who want to build that value on their terms.
Sarah Wilcox — Co-founder & CEO, Genuine Tea. Built Genuine Tea from farmers' markets to a national brand. Pitched Dragon's Den, partnered with Arlene Dickinson, scaled nationally. Navigated an acquisition by Goodfood in 2024.
Jordan Hill — Founder of Growth Partners. 10+ years as a fractional CFO. His team has helped 75+ companies raise $20M+ in equity and $10M+ in debt. He knows what buyers look for because he's been on the other side of the table preparing businesses for exactly this.
This is for you if:
You own a business doing $1M–$50M+ in revenue and any of these are true:
→ You think you might want to sell in 1–5 years but have no idea if your financials would hold up under scrutiny
→ You suspect the person managing your books might not be the person who can defend your numbers in a deal
→ You've been told your business is "probably worth X" but nobody's ever stress-tested that number
→ You want the option to sell — even if you're not ready today
This is NOT for you if:
You're pre-revenue, in the idea stage, or not a majority owner of a real operating business.
One hour. Three experts. At least one thing you can do to get ready tomorrow to prepare for a transaction.
Space is limited. Register now.