ElevenLabs' Growth Playbook from 0→$500M ARR with Carles Reina, VP of Revenue • Surge & Peak XV

​Introducing Surge Unfireside by Peak XV, where operators building the growth playbooks of world's fastest-growing AI companies join us to share the tactics, mistakes and lessons from the trenches. It's NOT a fireside - you hear their playbooks and get to brainstorm your thinking directly.

​For our first one, we have Carles Reina, VP of Revenue at ElevenLabs joining us to share how he built the growth engine from zero to $500M in ARR:

• ​Building AI GTM when there's no playbook - How he built the engine as the first GTM hire, with no processes set in

• ​The 20x quota model - Over 80% of reps hit the 20x quota model. How did this structure come about and become a success?

• ​Consumer → enterprise in 18 months: Started 100% consumer, now 50% enterprise. What changed: pricing, team structure, sales process, partnerships.

• ​The new outbound playbook: How ElevenLabs went from 5% outbound to 46% of pipeline using human SDRs with custom AI tooling

• ​Cracking partnerships: How to close Google Cloud, IBM Watson, Adobe when you're a 20-person company (revenue-share structures, what you give, what you get)

• ​What failed: Bets that didn't work and what he'd do differently.

​This will be followed by an open discussion with the group to have time to discuss their top sales and growth questions with Carles.

​🚨 Curation: This is primarily for founders and growth leaders. We're keeping these small-group for high-impact discussion— we'll add you to the mailing list if you miss out this one and send the link for upcoming ones.