AI-Driven Discoverability: How Startups Get Found in the Age of AI Search
AI is changing how buyers discover brands.
Earlier, discovery happened through Google searches, paid channels, content, referrals, and word of mouth. Today, buyers are increasingly asking AI tools to recommend vendors, compare alternatives, explain categories, and validate companies before they ever land on a website.
This shift is creating a new challenge for founders and marketers: how do you make sure your company is not just searchable but also cited, summarised, and recommended by AI engines?
In this webinar, we will unpack how AI-driven discoverability is changing the rules of SEO, GEO, and AEO, and what startups can do to stay visible in an AI-first discovery environment.
The session will bring together:
Raymond Segismundo, Growth Advisor at Susquehanna VC, former Head of Digital Marketing at Twitch, with experience leading performance marketing and SEO across Deliveroo, Citi, and Chope.
Nayrhit, Co-founder & CEO of Gushwork AI, an agentic AI startup helping companies get discovered across AI search engines like ChatGPT, Claude, Perplexity, and Gemini.
What we will cover
How buyer discovery is shifting from search results to AI-generated answers
Why SEO is evolving, and why GEO/AEO should be treated as a new GTM channel
How AI engines decide which brands to cite, summarize, and recommend
What kind of content, authority signals, and third-party validation matter in AI search
How founders and marketers can start building an AI-visible presence
What metrics and signals matter in the AI-first discovery era
Practical examples of what good execution can look like over a 3 to 6-month period