Why "no decision" is winning more B2B deals than your competitors are.

​Buyers aren't losing to your competitors. They're losing to committee paralysis, to "let's revisit next quarter", to "no decision" and it's costing more deals than any competitive loss.

​Every senior B2B marketer knows this pattern. The pipeline looks healthy. Engagement is up. Then somewhere in the buying group, momentum quietly dies. When we go looking for the cause, we blame the buyer's complexity, a soft market, or the close.

​What if the real problem isn't the buyer at all but the fact that the buying group is having to compensate for how fragmented we are internally?

​This is a 45-minute conversation for senior B2B marketing and revenue leaders who've seen this pattern in their own pipelines and want to talk about it honestly with peers. No presentation. No pitch. Just an open conversation about what's actually causing buyer indecision, what nobody wants to name, and what we can do differently.

​We'll explore:

• ​Where "no decision" is currently winning in your pipeline and what you think is really behind it

• ​Whether internal fragmentation (across sales, marketing, CS, product) is showing up as buyer friction in ways we underestimate

• ​What an honest audit of your own organisation's coherence would surface

• ​One thing each of us could commit to changing in Q4 to close the gap

​Who it's for

​Senior B2B marketing, revenue, and go-to-market leaders, CMOs, VPs, Heads of Marketing, Heads of Demand — in technology or professional services.

​Hosted by Barbara Stewart, founder of Hiya. Barbara advises B2B leaders on internal coherence, buyer enablement, and go-to-market design, and has been writing and speaking recently on why "no decision" has quietly become the biggest competitive threat in enterprise B2B.