If AI Can't Find You, Your Next Customer Won't Either
About the Event
Your next customer is already researching solutions. They opened ChatGPT, described their problem, and got a list of recommended vendors. The question is whether your company was on it.
For most growth-stage B2B companies, the answer is no, and most don't know why. AI is now a discovery layer that sits before the form fill, before the comparison page, and before the first sales call. If your story isn't clear to AI, you're being excluded from shortlists you'll never know existed.
Join Novel Capital and Brody Dorland, Co-Founder of Forge & Fathom, for a live session on what's actually driving AI recommendations and what growth-stage founders can do today to improve how they show up across ChatGPT, Perplexity, Gemini, Claude, and Google AI Overviews.
What we'll cover
What the AI Visibility Stack is and which of its four layers determines whether AI recommends, overlooks, or misrepresents your company
How to use your strategic foundation, ICP, positioning, and expertise, to build an AI visibility strategy that actually sticks
Which third-party sources carry real weight in your category and where growth-stage companies can realistically start
How to benchmark where you stand today and build a simple measurement habit going forward
Who should join
Founders and CEOs of B2B software and tech companies generating between $1M and $5M in revenue
Growth leaders responsible for pipeline, marketing, or GTM strategy
Teams actively investing in brand awareness and buyer discoverability
Anyone who has wondered why their pipeline feels harder to predict than it used to
About the hosts
Novel Capital hosts this webinar as part of its ongoing commitment to equipping growth-stage founders with the tools and knowledge to scale. Novel is a capital partner for high-growth B2B software and tech companies, providing non-dilutive financing that helps founders grow while maintaining ownership. Having deployed more than $180M in capital, Novel combines flexible financing with operator expertise to help companies extend runway and invest in growth without giving up equity.
Brody Dorland – Co-Founder of Forge & Fathom
Brody Dorland is a marketing leader, 4x founder, and growth advisor with 25+ years building and scaling B2B growth engines across corporate, agency, startup, and PE-backed environments. He co-founded DivvyHQ, later acquired by Lytho, where he led all marketing functions. Today, Brody is a managing partner at Forge & Fathom Growth Advisory and the creator of Forge & Fathom's AI360™ framework, a proprietary strategic process that helps companies improve their AI visibility to become the #1 recommended solution for target buyers. He's also a husband, father of two, and a diehard K-State and Kansas City sports fan.
More about Novel and Forge & Fathom:
Novel is a capital partner for high growth startups, providing non-dilutive financing that helps founders scale while maintaining ownership. Having deployed more than 180M in capital, Novel combines flexible financing with data-driven underwriting and operator expertise to help companies extend runway, smooth cash flow, and invest in growth without relying solely on equity. Beyond capital, Novel connects founders to a curated network of VCs and offers payment solutions through Novel Pay, including secured account services, enabling companies to operate more efficiently and scale with greater confidence.
Forge & Fathom is a B2B growth consultancy that helps companies build more predictable revenue engines. Their diagnostic-first approach evaluates over 160 data points across 12 go-to-market pillars to surface exactly what's holding a company back and what to fix first. They work with founders, CEOs, and growth leaders who are tired of guessing and ready to align their teams around a clear, prioritized plan for growth.
Registration Privacy Notice
By registering for this webinar, you agree that Novel Capital, as the collector of this information, may collect and use the personal information you provide, and may share it with our co-host Forge & Fathom, for the purpose of managing this event and sending you related follow-up communications about the event and about Novel Capital's and Forge & Fathom's products and services. For more information about our privacy policy go here: https://novelcapital.com/privacy-policy/. Forge & Fathom's privacy policy is available here: https://forgefathom.com/privacy/.