Phield Notes: Media Diversification on web and mobile

​Phield Notes episode 4 is here!

​Growth teams are under more pressure than ever to find new channels, new audiences, and new ways to scale — but diversification looks very different depending on whether you’re growing on mobile or web.

​For this edition of Phield Notes, we’re bringing together perspectives from both sides.

​One of Phiture’s Growth Consultant Scotty Roberts will share the mobile POV, while Precis’ Growth Director Julia Riml will bring the web perspective, exploring how teams approach media diversification across the two ecosystems.

​Together, they’ll look at how channel strategies differ, where the same principles still apply, and how marketers can test new opportunities without spreading budget and resources too thin.

​Expect a practical conversation around channel selection, testing, measurement, scaling, and what mobile and web marketers can learn from each other.

​Two perspectives, one question: how do you build a smarter, more diversified growth strategy?