How top studios kill bad bets – before they cost anything
Most studios make their biggest creative calls on instinct or internal opinion. That's a costly mistake.
Heather De Bernardi has shipped games and driven growth at studios like EA, Dapper Labs, and Mythical Games. Now, she works across product, marketing, and user acquisition at Scopely, where a wrong call costs real money.
In this live workshop, she’ll share how her team pre-qualifies game features, concepts, and app store creative with real players – before a dollar of UA spend.
You’ll also learn how to run your own tests and analyze insights directly from AI tools like Claude, turning a research cycle that used to take weeks into something you can do between meetings.
What you'll learn:
How to validate concepts with real players in your genre (and what to do with their feedback)
Where app store screenshot order and icons cost you installs, and how to test for it
How fast player signal fits alongside live A/B tests, experiments, and your own analytics
Who should join: Product, UA, ASO, and creative teams from mobile and gaming studios will get value from this workshop. We'll share free credit to run your own player insight tests. 🎁