The Startup Founder's Manual: How to Lead Marketing When You're Not a Marketer
A free live session for founders who are done guessing and ready to finally make sense of their marketing.
If any of this sounds familiar, this webinar is for you:
✔ You're moving fast, wearing 10 hats: juggling product, hiring, operations, and somehow marketing too
✔ You have people working on marketing (juniors, freelancers, interns) who are doing their best. But without clear direction, they're executing tasks instead of building something coherent
✔ You're doing it yourself—posting, testing, running ads—busy every day but still unsure what's actually driving growth
✔ You've tried marketing, it didn't bring immediate results, so you slowed down or stopped altogether—not sure if it's even worth the investment right now
✔ You have more tools, more channels, more AI-generated noise than ever, but very little clarity on what actually matters
✔ You don't have a marketing background. You were never supposed to lead it. And yet here you are.
Here's the thing: marketing is not what it was 2-3 years ago.
The playbook that worked in 2021 no longer applies. Channels have changed. The algorithms are constantly changing. Buyers have changed. AI has changed everything. And yet most teams are still operating with the same assumptions, the same tactics, the same "just post more" mentality.
The issue isn't effort. It isn't budget. It isn't even talent or the market.
It's the absence of a clear strategy to guide decisions.
As one CMO put it bluntly: "When I join a company—whether it's a 3-year-old startup or a 20-year-old firm—I find the same thing: random tactics, no clear plan."
Without that, marketing becomes a series of disconnected actions. And disconnected actions don't compound.
What we'll cover:
→ How to cut through the noise—tools, tactics, channels and AI—and focus on what actually matters
→ The most common mistakes founders make when leading marketing without a marketing background
→ How to build a simple GTM and positioning strategy that actually guides decisions
→ What good marketing leadership looks like without hiring a full-time CMO
Most founders finish this session realizing the problem wasn't what they thought it was. You'll leave with clarity: on where you are, what's missing, and where to start.
Who this is NOT for:
✖ Founders looking for quick hacks or viral tactics
✖ Teams with a strong senior marketing lead already in place
✖ Anyone not ready to question what they're currently doing
Your host:
Priscila Antunes — Brand & Marketing Strategist | Fractional CMO
10+ years in marketing and GTM, helping startup founders attract the right clients, without the guesswork.
Before launching her consulting practice, Priscila spent years inside a tech startup working across marketing, sales, support and product—which means she understands what founders are actually dealing with behind the scenes, not just in theory.
Today she works with founders and small teams who don't need more ideas. They need clarity, direction, and decisions that move the business forward.
📅 Wednesday, May 20th
🕔 16:00 Amsterdam | 15:00 London | 11:00 São Paulo | 10:00 New York
📍 Online — Google Meet
🎟 Free to attend. Spots are limited.
🗓️ Join live and stay for the Q&A. Bring your business, your questions, and your current challenges.
At the end of the session, a limited number of spots will be available for a paid Marketing Clarity Audit—a private session where we diagnose exactly what's blocking your marketing and build a plan to fix it.